TikTok
TikTok
Content Creator
Content Creator
Over
Over
Views
Views
100M
Nearly
Nearly
1.0M
followers
followers
Over
Over
20m
likes
likes
Brand Deals
Brand Deals
100+ brands partnered with
100+ brands partnered with
Views
Views
500K+
500K+
Timeline
Timeline
6 months
6 months
Engagement Rate
Engagement Rate
15%
15%
Views
Views
400K+
400K+
Timeline
Timeline
3 months
3 months
Engagement Rate
Engagement Rate
12%
12%
Views
Views
20K+
20K+
Timeline
Timeline
7 days
7 days
Engagement Rate
Engagement Rate
10%
10%
Backstory
Backstory
From entrepreneur to influencer
From entrepreneur to influencer
What started as a way to promote a clothing brand a friend and I started, quickly turned into a full-blown career as an influencer.
What started as a way to promote a clothing brand a friend and I started, quickly turned into a full-blown career as an influencer.
My first account (later changed to @_jakeshunt), was all about teaching people how to skateboard. I started skating when I was 11, and by the time I made this account I had gotten pretty good at it. I didn’t have a ton of experience making video content at the time, and growing up my favourite types of skateboarding videos on YouTube were tutorials. So, naturally, I tried to replicate this.
My first account (later changed to @_jakeshunt), was all about teaching people how to skateboard. I started skating when I was 11, and by the time I made this account I had gotten pretty good at it. I didn’t have a ton of experience making video content at the time, and growing up my favourite types of skateboarding videos on YouTube were tutorials. So, naturally, I tried to replicate this.
Soon enough I was at 100k followers. I started making some money from sponsors, and finally launched that clothing brand I wanted to launch (to not much success, unfortunately).
Soon enough I was at 100k followers. I started making some money from sponsors, and finally launched that clothing brand I wanted to launch (to not much success, unfortunately).
After about a year and a half of making content, I was already at over 400k followers. I was incredibly proud of myself, but also felt a lot of creative burnout. I needed to start a new venture, and so I did.
After about a year and a half of making content, I was already at over 400k followers. I was incredibly proud of myself, but also felt a lot of creative burnout. I needed to start a new venture, and so I did.
Rapid Growth
Rapid Growth
120k+ followers in 2 months
120k+ followers in 2 months
Around mid 2021, I started getting really into fashion. By October of that year, I decided that I would take on the challenge of making a brand new TikTok account in this space. This decision would change everything for me.
Around mid 2021, I started getting really into fashion. By October of that year, I decided that I would take on the challenge of making a brand new TikTok account in this space. This decision would change everything for me.
In only 2 months, I had grown the account to over 120k followers. The second video I posted ended up reaching over 11M views, with others reaching similar numbers shortly after.
In only 2 months, I had grown the account to over 120k followers. The second video I posted ended up reaching over 11M views, with others reaching similar numbers shortly after.
I stopped posting on my skateboarding account entirely, and went all-in on fashion content.
I stopped posting on my skateboarding account entirely, and went all-in on fashion content.
At its peak, my account had over 430k followers with tens of millions of views. I worked with some of the biggest brands in the industry, signed to a talent agency (Tiddle.io), and learned more about viral content than I ever thought possible.
At its peak, my account had over 430k followers with tens of millions of views. I worked with some of the biggest brands in the industry, signed to a talent agency (Tiddle.io), and learned more about viral content than I ever thought possible.
