Fashion & Retail
Marketing Director
During my time with Fashion & Retail, I’ve had the opportunity to work on over 10 campaigns. I’ve worked on design, video, and strategic projects, all helping to boost event attendance and increase awareness of our organization. Since starting my role, we’ve grown our Instagram over 800 followers, and helped hundreds of students gain more job opportunities.
Reel Covers
Dress to Impress IRL
Retail Analytics Recap
IG Posts
Website
When I set out to create a website for Fashion & Retail, I wanted it to be the best in all of UBC. It needed to be both beautifully designed and functional, providing real value for students.
Through tying in our club’s branding and identity, pulling from outside inspiration, and not relying on a simple Wix template to create the site, I feel I’ve made something truly unique.
Home Page
The home page showcases past events we’ve held, brands we’ve partnered with, and some info about us.
This gives students a glimpse into what our club is all about and encourages them to learn more.
About Page
The about page lets students know what our goal is as a club, and the backstory of how we came to be. This builds a stronger relationship with our members by giving them a look behind the scenes.
Careers Page
The careers page is designed to help students explore potential career paths in the fashion & retail industry.
The goal here is to appeal to students from a variety of different backgrounds, from tech to marketing to logistics.
Team Page
The team page is pretty self explanatory; it showcases our amazing team! Every exec is vital to our success, and showcasing them on our website is my attempt to give them more exposure for what they do!
Blog Posts
Blog posts are open to execs and members, giving everyone in our community a chance to contribute to our cause.
They provide an opportunity for non-execs to create pieces for their portfolio, pushing their career goals further.
Reels
Retail careers 101
These reels gained a total of x views, directly boosting sign-up rates for our event by 15% through the link in our Instagram bio.
Exec Photoshoot
Creative Direction
Myself, along with the rest of the marketing team, guided the creative direction and inspiration for our team photoshoot last year.
Exec Photoshoot