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Driven Project
Marketing Intern
The mission of the Driven Project is to help chronically ill children enjoy their lives as much as possible through transformative “supercar therapy”: taking them for rides in supercars. As a marketing intern, I got the amazing opportunity to contribute to a meaningful cause and bring more awareness to this amazing project.
Reels
999K
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likes
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139K
Views
12.8K
likes
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My goal was to create content that people could emotionally connect to, whether that be happiness, sadness, or a bit of both.
And through doing so, capture not only more viral moments, but also forge a deeper bond with our audience and get them invested in our mission.
These kids have to go through so much on their day-to-day lives, and by bringing more awareness the organization, I could directly contribute to making their lives a bit better.
It truly was one of the most rewarding experiences I’ve ever had, and I’m forever thankful for the Driven Project team for letting me be a part of it.
Merch
In addition to creating short-form content, I was also tasked with creating merchandise to sell at events and online to raise money for the organization.
IG Stories
Lastly, I was responsible for creating new recurring story segments to keep our followers engaged during event-free periods.